7 Reasons Why Your Business Needs a Mobile App 1. Be Visible to Customers at All TimesStatistics show that the average American spends more than 4 hours per day on his or her mobile device. 2. Create a Direct Marketing ChannelApps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.3. Provide Value to Your CustomersYou could Digitize a loyalty program, or make it possible for your customers to collect rewards via your mobile app. The result? More downloads and more return customers.4. Build Brand and Recognition A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. 5. Improve Customer EngagementNo matter whether you are selling flowers nail or spa services, your customers need a way to reach you. Having a messaging or help desk feature within your app can really make a difference in the way you communicate with your customers. 6. Stand Out From the Competition Mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. 7. Cultivate Customer LoyaltyThe most important reason why you should consider building your own mobile app is customer loyalty. With all the competition out there, combined with roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.